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Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Media governance
WFA issues new rallying cry for fairer, safer, more transparent and more sustainable media ecosystem for global advertisers, with publication of Global Media Charter 3.0
Charter 3.0 builds on progress made in areas of brand safety and measurement and identifies five priority areas covering…
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Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safety
Charting a new course in media for 2022 and beyond
WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…
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Media governance
Japan unveils declaration on digital advertising
JAA declaration aims to develop a better digital experience and relationship with consumers and a more sustainable media…
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Media governance
Webinar: The Global Media Charter
Published in 2018, the WFA Global Media Charter sets out what advertisers think needs to change in digital media today and eight…
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Brand safetyBrand safety
Stakeholders including WFA develop voluntary code on disinformation
Industry stakeholders, including WFA, have drafted a self-regulatory code of practice that includes commitments to fight online…
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Agency management
Notes from the beach: the evolution of partnerships
No matter how much rosé-fuelled backslapping, any event which brings partners together to champion and elevate creativity and…
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Brand safetyBrand safetyData collection & privacy
Taking the brand safety agenda forward
WFA signs MoU on Online Advertising and Intellectual Property Rights
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WFA releases full version of Global Media Charter to reform digital ad ecosystem
WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…
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Ad fraud & verificationAudience measurementDigital policyAd blockingSelf-regulationValue of advertisingAgency managementBrand purposeBrand reputationData collection & privacy
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
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Global advertisers demand reform of digital ad ecosystem
WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…
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Marketing technologyMarketing technologyMarketing technology
ABCs of clients in control
Is blockchain technology the silver bullet that marketing organisations need right now?